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Did you know that Facebook has changed their Algorithm? I know you may be confused on what Algorithm means, well let me help you An algorithm is an effective method that can be expressed within a finite amount of space and time and in a well-defined formal language for calculating a function.
This is to say the Algorithm determines how people see your post and the way through which they can see it faster. Facebook announced yesterday that it will limit the posts in News Feeds from other Facebook pages and instead prioritize posts from users’ families and friends. The announcement reads: “Facebook was built on the idea of connecting people with their friends and family. That is still the driving principle of News Feed today.
Our top priority is keeping you connected to the people, places and things you want to be connected to — starting with the people you are friends with on Facebook .”
So what does this mean? Essentially, Facebook has decided it is more interested in showing users photos and updates from their Facebook friends than posts from other pages, and as a result, the reach and referral traffic of posts from the Facebook pages of businesses and media companies will decline. This is of course cause for concern for media companies that have come to rely on platforms like Facebook and Twitter for substantial portions of their web traffic. As Parsley reports, Facebook accounts for 41.4% of referral traffic to news sites.
And according to the Reuters Institute 2016 Digital News Report, 51% of those surveyed reported using social media as a source of news each week, with 28% of 18-24 year-olds citing it as their main source of news. The impact this change has on on your Page’s distribution and other metrics may vary depending on the composition of your audience.
For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts.”
To take 9japarlour.blogspot.com as an example, the change in Facebook’s Algorithm isn’t going to have a very drastic impact on our traffic because the majority of our Facebook traffic comes from other people posting and sharing and our stories. The amount of traffic we get via posts from our own Facebook page is much smaller in comparison. But the other implications of this algorithm change are more interesting to parse. In other words,
Facebook is afraid of becoming an impersonal RSS feed of news. It feels threatened by platforms like Snapchat and Instagram, which have successfully managed to get users to share more and more of their own videos and photos. Facebook promotion of live video shows that it is attempting to challenge Snapchat for a share of the live video sharing market. And its new algorithm change which prioritizes posts from individual users over businesses and media companies is another attempt to get people to share. And even if most people aren’t sharing, it’s going to look like they are because the posts from those who are will surface to the top of their friends’ News Feeds.
That is to say that to get more traffic, you need more people sharing your posts as this is one of the new ways of getting traffic from Facebook . I hope this helps you.
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